Why Do You Need to Use SEOs?
Search engine optimization (SEO) is the process of improving the visibility and relevance of a website or a web page in the organic results of a search engine. SEO helps you reach your target audience, drive more traffic to your site, and increase your conversions.
But why do you need to use SEO? The answer is simple: because there are billions of websites on the internet, and most of them are not indexed by search engines.
According to Statista, there were about 1.9 billion websites worldwide as of January 2023, but only about 10% of them were indexed by search engines. That means that 90% of the websites were invisible to most online users.
How many sites are indexed per search engine? The numbers vary depending on the source and the methodology, but here are some estimates:
- Google: about 130 billion pages indexed as of January 2023
- Bing: about 35 billion pages indexed as of January 2023
- Yahoo: about 25 billion pages indexed as of January 2023
- Yandex: about 15 billion pages indexed as of January 2023
- Other Search Engines: about 5 billion pages index as of January 2021
As you can see, Google has the largest index of web pages, followed by Bing, Yahoo, and Yandex. However, even Google does not index every page on the internet. Some pages are excluded because they are duplicate, low-quality, spammy, or blocked by robots.txt or meta tags.
Therefore, if you want your website or web page to be found by online users, you need to use SEO techniques to make sure that your site is crawlable, indexable, and relevant for your keywords and topics. SEO helps you stand out from the crowd and get more exposure for your brand and content.
At Likha Studios, we recognize the importance of Search Engine Optimization (SEO) for our clients' websites. SEO is a process of optimizing a website's content and structure to increase its visibility and ranking in search engine results pages (SERPs). By improving our clients' SEO, we help increase the likelihood of their websites being found by potential customers who are searching for relevant products or services.
Our team works closely with our clients to analyse their target audience and develop strategies to improve their website's SEO. We conduct keyword research to identify the most relevant and high-traffic keywords for their business, and then incorporate these keywords into their website's content and meta tags. We also optimize the website's structure and navigation to ensure that it is user-friendly and search engine-friendly.
In addition to on-page SEO, we also focus on off-page SEO, which includes link building, social media marketing, and online directory listings. By creating high-quality backlinks from reputable websites and leveraging social media platforms to promote our clients' websites, we help improve their website's authority and credibility in the eyes of search engines.
We understand that SEO is an ongoing process, and we continuously monitor and analyze our clients' website's performance to identify areas for improvement. By regularly updating their website's content and adapting to changes in search engine algorithms, we help our clients stay ahead of their competition and achieve long-term success in their online marketing efforts.
